Effective campaigns start with clarity — not just activity.

I help businesses and organizations plan and guide campaigns that reach the right audiences with the right message, while staying aligned with overall marketing priorities.

My role is to bring structure and direction to campaign and lead generation efforts, ensuring initiatives are relevant, focused, and easier to manage.

This support may include:

• guiding campaign planning (digital or traditional)
• clarifying messaging and creative direction
• advising on audience targeting
• coordinating with agencies or specialized partners
• supporting lead generation initiatives with external partners
• reviewing campaign performance and identifying next steps

Services are available in English and in French.