Clear marketing starts with a clear understanding of who you are speaking to and why.

I support businesses and organizations that want to connect more effectively with their audiences by clarifying who their priority audiences are and how to communicate with them in a way that is relevant, consistent, and meaningful.

I work with you to strengthen audience understanding and messaging so marketing efforts are focused, aligned, and easier to execute.

This support may include:

• identifying and prioritizing key audiences
• understanding audience needs, motivations, and behaviours
• clarifying messages that resonate and support your positioning
• ensuring messaging is consistent across channels
• guiding audience-focused initiatives and campaigns

Services are available in English and French.